We book meetings for teams selling long, technical, high-value engineering programmes. For Mindera that means reaching platform and digital leaders while the estate decision is still open, not once procurement has run.
Three lines, no jargon. If it needs a diagram it is the wrong description.
We find the accounts worth talking to.
Companies in your market where something just happened that makes what you build relevant this quarter, not a list that was true last year.
We reach them the way a person would.
Email and LinkedIn, written for that account and the reason it surfaced. A senior person reads every message before it sends.
You get meetings. Your team closes them.
We are the fuel layer for the people you have just hired to hunt, not a replacement. They do what they are good at, which is the room.
Three of the nine segments we mapped, with the seats that actually sign off.
| Segment | The seats we write to |
|---|---|
| Tier-one and tier-two retail and grocery | Chief Digital and Technology Officer, CIO, Director of Digital Engineering |
| Department store, premium and fashion | Digital Director, Head of Ecommerce Technology, Head of Digital Delivery |
| Commerce estates on a platform nearing end of support | Enterprise Architect, Commerce Platform Owner, Director of Platform Engineering |
Six more segments, across every geography you deliver in, with the full title map under each, on the call. Named accounts do not go into a file that can be forwarded.
Four of the eleven we mapped across retail, commerce, public sector and regulated operators.
Each one opens a window that closes. Being in the room while it is still open is the whole job.
Seven more, unnamed here. We go through the full set on the call, with the accounts each one is firing on that week.
A system rather than a campaign. Thirty agents across six layers, with a person in front of anything that reaches a prospect.
Thirty agents, six departments, one core. Each agent is single-purpose, so new ones slot in without rebuilding anything, reactivating closed-lost deals, enriching inbound, feeding ABM. What starts as outbound becomes the agentic layer of your whole go-to-market.
The left column is not a straw man. It is the version most teams have bought once already.
| Most outbound | Ours |
|---|---|
| A list bought in bulk and sent the same week | Sent when something happened at that account |
| One sequence for the whole market | Written for the segment, and for the reason it surfaced |
| Nobody reads it before it goes out | A senior person reviews every message |
| Replies sit in an inbox nobody owns | Every touch and reply writes back to your CRM |
| Works until the list is burned, then stops | Compounds, because the market keeps producing new windows |
You would be talking to me, not an account manager. I take the call, and I run the first sends myself.
We will cover what it costs on the call. It depends on scope, and we would rather quote you accurately than generically.